Advertising is more of a non-personal way to get your message out to the public. To me marketing is the most creative part of a business and should be utilized from day one. Marketing is your public relations campaign, customer support, community involvement and many times uses a non-traditional approach.
Good marketing motivates people to contact you and inspires them to take action. This is a method that lets your audience know who you are. The terms that are choice contain words that are effective such as expert, specialist, professional, and knowledgeable. This is where a good logo and tag line is not as useful as conveying what you can do for your clients. This is not as passive as advertising; marketing is a way to resonate with potential customers in a very personal way.
You can buy advertising, but with marketing you can inform, entertain, transform thinking, and tap into networks of like minded people. Advertising can take a huge budget where marketing creates a collaborated proactive public relations campaign that is cost effective.
Join us to learn about today’s reach of creative marketing. We will show you how different images of a company appeal to different segments of the population.
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Affiliate Marketing is Referral Business |
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Written by Blanche Scharf
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Saturday, 02 August 2008 |
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Last Updated ( Sunday, 31 August 2008 )
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Social Marketing is Business Friendly |
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Written by Blanche Scharf
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Saturday, 02 August 2008 |
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The newest social marketing trend is reinventing the web as a marketing
tiger. There is nothing in traditional marketing that can compete. This
is a first rate way to catch some traffic to your URL. Social network
users spend more on line than random users on the internet. Remember it
not what you know, but who you know. This is a way to get to know and
interact with a wide range of people interested in what you have to say.
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Last Updated ( Sunday, 31 August 2008 )
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Business Takes Creative Thinking |
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Written by Blanche Scharf
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Saturday, 02 August 2008 |
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Creative thinking, and becoming part of the online conversation, is
hallmark of a new and decentralized word. Twenty percent of all
searches on Goggle have never been done before, and this occurs every
month. That means every month there are twenty percent new searches
that have not occurred before. Forty-eight percent of spare time is
spent on the web. This is what marketing expert and business person
Mitch Joel, who owns and operates Twist Image, an interactive and
communications agency in Montreal, said today’s consumer is looking for
“real interaction with real people.”
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Last Updated ( Sunday, 31 August 2008 )
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The Internet Can Transform Your Business |
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Written by Henrietta Bogdan
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Sunday, 18 May 2008 |
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The internet has the means of transforming your business by expanding its reach and scope. It is probably the first time in history that a small business entity can have a giant persona. This is a chance to repackage a business into a different format, one that stands out from the herd. Repackaging it does not mean changing the business model but changing how you address and present your package. Following the land locked brick and mortar businesses of previous generations will hamper your growth.
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Last Updated ( Sunday, 31 August 2008 )
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In an Increasingly Competitive Media Arena |
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Written by Henrietta Bogdan
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Sunday, 18 May 2008 |
In an increasingly competitive media arena what will give you a competitive advantage?
The 10 most important things to understand before you pay for another advertisement
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Last Updated ( Sunday, 31 August 2008 )
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Marketing