As you might guess this trend is going to continue unabated for the next few years. The cycle of this mega trend will prompt new super-successful strategies that will result in companies finding more profitable ways to compete. Yes, smart entrepreneurs will figure out how to leave behind preconceived notions and techniques for new and very innovative marketing. 

Competition heats up across the board in all categories. There is a lot of experimenting going on to make advertisings more effective at generating income. In fact the question is how do you get noticed when revenue for advertising on just facebook will more than double this year from $145 million to $305 million and MySpace U.S. revenue would jump by two-thirds to $850 million. However, there’s more to this Google and others are finding that millions of users ignore the ads.

So what does this mean when so many companies are chasing windfalls and coming up empty handed? Well for one it is a sign of the times where people are swapped with media deluge and are wary of display and print ads. Most of the new generation of advertisers uses something called “stealth” marketing and this is the darling of many newbie very profitable companies. These are the advertisers that have sharpened the focus to zero in on a technique that combines the demand for information that fills a need, solves a problem, and gives the customer what they desire.

And guess what? This is what works because it identifies what advantages or results your potential customers are looking for. This is the single most important strategy for a loyal following. To do this on the web is to minimize risk and maximize profit. So that’s why the web points the way to profit and this is good news because websites, blogs, e-mails, and newsletters are economical ways of advertising. These give you multiple ways to get your message out and receive feedback from potential customers. 

It all comes down to understanding that a website is not a static announcement, advertisement, or poster. It is a communication device that when used correctly invites dialog with your audience, builds trust, and converts information seekers to customers. The web transforms your business to one that can talk globally and still appreciate a local connection. The internet gives connectivity to a whole range of services, products, and potential customers. 

What does this mean to you? Recognizing the tremendous opportunity, shifting your advertising channels away from traditional outlets, moving toward online media, and putting marketing dollars into interactive advertising you are reconfiguring your company to compete in the 21st century.